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Development of KV (key visual) with a "Jeans" theme for the My Favorite Things brand. The collection is Winter 2023, whose main element is the motorcycle. The material aims to highlight the denim products in the collection, featuring large lettering and a deconstructed layout that matches the mood of the photos. Art direction of photos by Maria Eduarda Zanata, graphic design by Suemi Sakamoto.
KV Shape of jeans - My Favorite Things
Key visual (guia visual) desenvolvido para a ação dia mundial do jeans da marca My Favorite Things. O nome "Shape of jeans" segue a linguagem da marca e explora a ideia de diferentes modelagens de jeans. O KV traz opções de stories e banners, com layouts que exploram conteúdo sobre produto. Fundo preto e fotos p&b complementam a estética da comunicação. Direção de arte das fotos por Maria Eduarda Zanata, design gráfico por Suemi Sakamoto.
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Key visual (visual guide) developed for the My Favorite Things brand's World Jeans Day action. The name "Shape of jeans" follows the brand's language and explores the idea of different jeans modeling. KV brings options for stories and banners, with layouts that explore product content. Black background and b&w photos complement the aesthetics of the communication. Art direction of photos by Maria Eduarda Zanata, graphic design by Suemi Sakamoto.
